Essays about: "globalization and resources"

Showing result 1 - 5 of 127 essays containing the words globalization and resources.

  1. 1. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

    University essay from Göteborgs universitet/Graduate School

    Author : Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
    Keywords : Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

    Abstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE

  3. 2. Managing International Sourcing and Manufacturing in an Allegedly Stalled Globalization - A multiple case study exploring SMEs’ international sourcing and manufacturing and the trend of the world economy

    University essay from Göteborgs universitet/Graduate School

    Author : Elvira Tenggren; Isabella Asp; [2023-07-18]
    Keywords : SME; Sourcing; Manufacturing; Globalization; Regionalization; De-globalization; Reshoring; Network embeddedness; Efficiency-seeking; Security-seeking;

    Abstract : There have been significant events in recent years that have raised concerns about the trend of the world economy. Scholars believe these events have disrupted businesses, causing them to reconsider their GVCs, including supply chains and GPNs. READ MORE

  4. 3. The Role Of Leaders In Integrating Diversity And Inclusion Within An Organization : A qualitative study on the organizational level from a Swedish Perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Ashadul Alam Molla; Jannatun Nur Shawlin; [2023]
    Keywords : ;

    Abstract : This qualitative study examines the critical role of leaders in integrating diversity and inclusion within organizations from a Swedish perspective. With increasing globalization and multiculturalism, organizations worldwide have recognized the importance of fostering diverse and inclusive work environments. READ MORE

  5. 4. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Julia Jonsson; Hildegunn Strand; [2023]
    Keywords : New Product Development; Radical Innovation; Unfamiliar Markets; Familiar Markets; Product Innovation; NPD process.; Ny produktutveckling; Radikal Innovation; Okända Marknader; Kända Marknader; Produktinnovation; NPD-process.;

    Abstract : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. READ MORE

  6. 5. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE