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Showing result 1 - 5 of 127 essays matching the above criteria.
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1. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND
University essay from Göteborgs universitet/Graduate SchoolAbstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE
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2. Managing International Sourcing and Manufacturing in an Allegedly Stalled Globalization - A multiple case study exploring SMEs’ international sourcing and manufacturing and the trend of the world economy
University essay from Göteborgs universitet/Graduate SchoolAbstract : There have been significant events in recent years that have raised concerns about the trend of the world economy. Scholars believe these events have disrupted businesses, causing them to reconsider their GVCs, including supply chains and GPNs. READ MORE
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3. The Role Of Leaders In Integrating Diversity And Inclusion Within An Organization : A qualitative study on the organizational level from a Swedish Perspective
University essay from Umeå universitet/FöretagsekonomiAbstract : This qualitative study examines the critical role of leaders in integrating diversity and inclusion within organizations from a Swedish perspective. With increasing globalization and multiculturalism, organizations worldwide have recognized the importance of fostering diverse and inclusive work environments. READ MORE
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4. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. READ MORE
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5. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE