Essays about: "globalization cultural influence"

Showing result 1 - 5 of 47 essays containing the words globalization cultural influence.

  1. 1. Why are some people better than others? : Is it because of their cultural background, personal competence, or company’s influence?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Abdul Rafay; Elanur Ozbutun; [2023]
    Keywords : Cross-cultural communication; Individual competence; Culture; Company influence; International Business; Intercultural interactions; Negotiations; Cultural and Social Intelligence; Success;

    Abstract : In the last few decades, due to the exponential rise in interconnectivity and globalization the importance of cross-cultural communication has been a hot topic to research more about. Due to this increase and more frequent interactions business individuals have started giving cross-cultural environments the attention it needs to address the challenges at hand. READ MORE

  3. 2. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  4. 3. Unpacking taste : the social life of wine

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Henrik Mikael Waldin; [2022]
    Keywords : social fields; modernity; tradition; authenticity; natural wine;

    Abstract : Wine’s context exceeds the story of pleasure and natural enchantment as it is also laden with conflict and controversy. Wine is part of contemporary discussions on globalization, class and postcolonialism, biodiversity and climate change. In a sense, wine does not only reflect nature, but wine also reflects and is embedded in its social context. READ MORE

  5. 4. Transatlantic culture-carriers : A qualitative study on Swedish companies' organisational culture change in the United States

    University essay from Umeå universitet/Företagsekonomi

    Author : Emma Nydén; Lovisa Svensson; [2021]
    Keywords : Culture; Organisational culture; National culture; Culture change; Hofstede s cultural dimensions; Market entry; Leadership.;

    Abstract : All countries have their own national culture, with their own norms, beliefs, attitudes, and values. Every organisation in the world also has their own organisational culture, just like any other social group. Because of the increased globalization throughout the world, more companies are becoming multinational corporations. READ MORE

  6. 5. Perception of Leadership in Virtual Teams

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Renyu Kuang; Sanafatema Sumara; [2021]
    Keywords : Virtual Teams; Virtual Leadership; Leadership Styles; Motivation; Communication Technology; Culture.;

    Abstract : Virtual working in organisations is becoming more popular with the regular developments oftechnology and swift globalization. In this virtual environment, the teams working dispersed arebetter work-life balance, feeling less stress while enjoying flexible working times. READ MORE