Essays about: "globalization of hotel industry"
Found 3 essays containing the words globalization of hotel industry.
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1. Job Satisfaction - A Key Factor or Not for the Luxurious Hotels In Bulgaria?
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Given the impact of job satisfaction on service quality and the value, job satisfaction holds significant importance in the hospitality industry. Understanding the drivers and hinders of job satisfaction is vital in an industry influenced by globalization and market competition. READ MORE
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2. Female Western Leaders in the Hospitality Industry in North Africa
University essay from Ekonomihögskolan, ELNUAbstract : Since North Africa is considered as one of the future hot spots for tourism development, western hotel chains increasingly expand to this region. Especially in the opening phase, these hotel groups tend to fill leading positions with male and female western managers. READ MORE
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3. Rapid and safe international expansion - is it possible? The case of Rezidor Hotel Group : The global market has become broadened and diversified at great pace, leading to the increasing demand for hospitality business and in particular for hotel industry (Rutherford & O'Fallon, 2007, p.14). However, globalization not only creates opportunities for hotel firms but also changes their business environment into fierce battlefield. In order to be competitive in conditions of fierce international competition, hotel firms need to acquire international presence and recognition. Thus, hotel firms must apply wise strategies regarding its international expansion, which invigorates them to search for new locations in an effort to diversify service and increase their flexibility to guarantee their survival and sustain their development (Rodriguez, 2002).
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : .... READ MORE
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