Essays about: "google relationship marketing"

Showing result 1 - 5 of 8 essays containing the words google relationship marketing.

  1. 1. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Barbara Kubitzek; [2021]
    Keywords : Virtual reality tourism; virtual reality; co-creation; geomedia; place-based virtual reality experiences; place marketing; Region Värmland; Karlstad Municipality; Mariebergsskogen; experience design; interaction design; storytelling; cultural heritage; covid-19; pandemic; communication; Sweden; case-study; film; 360°; Lefebvre; digital experiences; destination marketing; VR film; cinematic virtual reality; metaverse; UX; UI; Skansen; Sweden; Visit Sweden; Visit Värmland; design processes; Oculus Quest; Google cardboard; NFT; methodological model; PDU; innovation; marketing; Virtuelle Realität; Tourismus; Marketing; Schweden; Geomedia; Experience Design; Kommunikation; Covid-19; Pandemie; Fallstudie; Sinne; Kultur; Park; Umwelt; Virtuell Verklighet; turism; Karlstad Kommun; Region Värmland; Kommunikation; pandemi; kulturellt arv; plats; berättelse;

    Abstract : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. READ MORE

  3. 2. Impact of relationship marketing on customer loyalty in banking sector of UK.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Hasanul Banna; Naseef Rahman; [2020]
    Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

    Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

  4. 3. Instagram profile’s effect on influencer credibility : A qualitative study on how the influencer-follower relationship is affected by the influencers credibility in relation to their Instagram profile.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Anongdeth; Halima Imam Barre; [2019]
    Keywords : Social media marketing; Influencer marketing; Influencer; Credibility; Instagram;

    Abstract : Background: Through digitalization, it has now allowed people to be more linked through different social media platforms and has led to an increase in the use of these platforms such as Facebook, YouTube, Twitter and Instagram. Compared to other social media, Instagram has the highest level of involvement through time spent on the app. READ MORE

  5. 4. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amin Babazade; Uliana Paramzina; [2019]
    Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

    Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE

  6. 5. E-retailers' use of Facebook as a marketing communication tool - The relationship between performance and use of Facebook for small e-retailers in Sweden.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Mitteregger; [2015]
    Keywords : Facebook; social media; e-commerce; e-retailers; store performance;

    Abstract : The purpose of the thesis was to investigate in a quantitative study how Swedish e-retailers with yearly revenue of less than 12.5 million Swedish kronor use Facebook as a marketing communication tool. READ MORE