Essays about: "green brand"

Showing result 1 - 5 of 102 essays containing the words green brand.

  1. 1. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Janika Förnges; Britta Sieling; [2023]
    Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE

  3. 2. Green is the New Black: Identifying and exploring the drivers of eco-innovation and environmentally-sustainable product development in fashion companies in Sweden and Denmark

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amelia Grace Elburn; [2023]
    Keywords : Business and Economics;

    Abstract : Growing concerns and sentiment about the negative environmental effects of the fashion industry pressure fashion companies to adopt eco-innovation and pursue more environmentally-sustainable product development. This study explores and examines the drivers of eco-innovation and environmentally-sustainable product development in small- to medium-sized fashion firms in Sweden and Denmark, with the purpose of identifying and understanding the key factors that drive eco-innovation and sustainable product development in the fashion industry. READ MORE

  4. 3. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ebba Österlund; Sofia Lindborg; [2023]
    Keywords : Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Abstract : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. READ MORE

  5. 4. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  6. 5. Changes in Energy Efficiency Implementation due to the EU Taxonomy : An Analysis of Shifts in Property Owning Companies’ Strategies

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : Benjamin Wiphagen; Sergiu Farcas Lohan; [2023]
    Keywords : ESG; EU-Taxonomy; Framework; Real Estate Companies; Energy Efficiency; Incentives; Drivers; Green Financing; Brand Equity; ESG; EU-Taxonomi; Ramverk; Fastighetsbolag; Energieffektivitet; Incitament; Drivkrafter; Varumärkeskapital;

    Abstract : This study examines the impact of the EU Taxonomy on the goals, strategies andimplementation of energy efficiency measures of two property-owning companies. Acomparative analysis examines how these goals, strategies and implementations have changedbefore and after the taxonomy came into effect. To do this, a before-after perspective has beenchosen. READ MORE