Essays about: "green consumer goods"
Showing result 6 - 10 of 19 essays containing the words green consumer goods.
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6. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. READ MORE
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7. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. READ MORE
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8. A study about purchase intentions for a green durable good
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background Due to increased environmental issues around the world, people are getting more and more aware of the effects of their consumption and their influence on the environment. Companies have therefore started to provide green products to the market to satisfy customer demand. READ MORE
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9. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods
University essay from Högskolan Dalarna/FöretagsekonomiAbstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE
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10. Going Lean and Green on Your Mobile Machine : A Quantitative Marketing Placebo Effect Study on Eco-Labelled Technology
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The environmental concern has become a well discussed topic within today’s society and as a result awareness of the impact human behaviour has on the environment is continuously increasing. This concern is something companies take advantage of when marketing, as for instance by promoting their products or services as eco-labelled. READ MORE