Essays about: "green consumer market trend"

Found 5 essays containing the words green consumer market trend.

1. 1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zixiong Chen; Yidi Mao; [2023]
   Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

3. 2. The impact of green taxes on waste reduction – A case study of the impact of two Spanish taxes to support the transition to a Circular Economy

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Lucía Cañas Rivera; [2023]
   Keywords : Circular Economy; Green Taxes; Landfill; LRSC; Plastic; SMEs; Waste;

   Abstract : The current global waste problem presents significant challenges worldwide, and Spain is no different. Factors such as rapid urbanization, population growth, intensive agriculture, linear production models, and changing consumption patterns contribute to the upward trend in waste generation. READ MORE

4. 3. Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Maria Lindgärde; Andrej Mionic; [2020]
   Keywords : Branding; Green Branding; Brand Equity; Customer-Based Brand Equity; Consumer Behavior; Skin Care;

   Abstract : The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. READ MORE

5. 4. Approaching the green market : Swedish natural and organic cosmetic industry analysis.

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : SOFYA OZHOGINA; RIIKKA PELLONPÄÄ; JEKATERINA ZOTOVA; [2013]
   Keywords : Keywords: Industry analysis; industry attractiveness; Keywords: Industry analysis; industry attractiveness; Porter’s five forces; natural and organic cosmetics; Porter’s five forces; natural and organic cosmetics;

   Abstract : The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. READ MORE

6. 5. The Green Consumer : A Study of Income and Organic Consumption

   University essay from Internationella Handelshögskolan

   Author : Emma Jakobsen; Maja Svensson; [2008]
   Keywords : Organic consumption; income elasticity; Lancaster’s consumer theory; characteristics of goods; demographics; the green consumer.;

   Abstract : Organic consumption is currently experiencing a boom of sales on the Swedish and international market. Whether this occurrence is a contemporary trend or if it will prove to be sustainable in the future, the demographics of the so-called ‘green consumer’ are of great interest for economic agents on markets such as foods and textiles. READ MORE