Essays about: "green consumerism"

Showing result 1 - 5 of 18 essays containing the words green consumerism.

  1. 1. How do edible insects fly among Swedish consumers? : Exploring consumers’ evaluation of edible insects as a meat substitute

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hanna Johansson; Johanna Gustafsson; [2018]
    Keywords : Edible insects; Postmodernism; Environmental identity; Green consumerism; Meat substitutes; Flexitarian; Vegetarian;

    Abstract : Purpose: The purpose of this qualitative research paper was to explore how consumers with an environmental identity evaluate new, environmentally friendly substitutes for meat, with edible insects given as an example. Problem: An increasing number of Swedish consumers show an overall negative attitude towards consuming meat, mainly due to environmental concerns, and express this by identifying themselves as vegetarians or flexitarian. READ MORE

  2. 2. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

    University essay from Lunds universitet/Humanekologi

    Author : Mariko Takedomi Karlsson; [2018]
    Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

    Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE

  3. 3. Change put to work. A degrowth perspective on unsustainable work, postwork alternatives and politics

    University essay from Lunds universitet/LUCSUS

    Author : Maja Hoffmann; [2017]
    Keywords : unsustainability; critique of work; postwork alternatives; politics; degrowth; sustainability science; Social Sciences;

    Abstract : Unsustainability is persistent despite growing awareness that the industrial way of life, its modes of production and consumption need to be transformed. In academic sustainability contexts, however, attention is rarely paid to how industrial societies basically operate and how our everyday life is implicated beyond the usual suspect: consumerism. READ MORE

  4. 4. The Strategic implementation of Urban Wind Turbines within the consumer market : Visualizing the possibilities for Urban Wind Turbines in the Netherlands

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Stephan Jacobs; [2017]
    Keywords : Blue Ocean Strategy; Strategic Canvas; Urban Wind Turbines; Green Consumerism; Value proposition.;

    Abstract : The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. READ MORE

  5. 5. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Malin Borg; Emma Hattenhauer; [2017]
    Keywords : Green Marketing; Consumers Perception; Green Consumerism; Trust Marketing; Green Terminology; Normative Language; Communication Channels; Transparency; Ecological Transparency; Muted Greening; Lean Green;

    Abstract : Abstract  Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017  Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson  Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. READ MORE