Essays about: "green corporate branding"
Showing result 1 - 5 of 7 essays containing the words green corporate branding.
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1. To be or not to be…green, that is the question
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE
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2. Socially Sustainable Office Buildings - A better business for everyone
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : Buildings account for 39 per cent of the global greenhouse gas emissions, therefore the way buildings are constructed and utilized plays an important role in the transition to a sustainable future. Environmental Certification Systems (ECS) functions as a catalysator for sustainable solutions within the building industry and is seen as a hygiene factor for property owners today. READ MORE
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3. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. READ MORE
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4. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun
University essay from SLU/Dept. of EconomicsAbstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE
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5. The retailing paradox : a study of the green market development in food retailing
University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetslivAbstract : CSR has become an important issue in the business practices of retailers worldwide. When it comes to the food sector, retailers are expected to adopt CSR practices and influence their consumers and supply chains to behave in a socially responsible way. READ MORE