Essays about: "green design title of thesis"

Showing result 1 - 5 of 6 essays containing the words green design title of thesis.

  1. 1. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  3. 2. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
    Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

    Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE

  4. 3. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oskar Hansson; Elin Åkesson; [2014]
    Keywords : Scent; Mixed method; High-involvement; Consumer Behavior;

    Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE

  5. 4. Does the country of origin matter for sustainable products? A comparison of European sporting goods producers.

    University essay from Avdelningen för ekonomi

    Author : Edith Anna Voithofer; [2013]
    Keywords : country of origin; sustainability; sporting goods industry; outdoor industry;

    Abstract : Abstract Title: Does the Country of Origin Matter for Sustainable Products? A Comparison of European Sporting Goods Producers Level: Final assignment for Master Degree in Business Administration Author: Edith Anna Voithofer Supervisor: Jonas Kågström, Ph.D. READ MORE

  6. 5. Återhämtning i staden : en undersökning av egenskaper i utemiljöer som bidrar till mental hälsa

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Hanna Linde; [2012]
    Keywords : landskapsarkitektur; planering; folkhälsa; stress; mental återhämtning; rekreation; grönska; parker;

    Abstract : Det här är ett examensarbete på 30 hp utfört vidinstitutionen för stad och land, SLU Ultuna. Bakgrundentill arbetet kommer sig av att allt fler människor idagbor i tätorter (Boverket 2011a; WHO 2008a) samtidigtsom antalet personer med oro, ångest och stress ökar(Socialdepartementet, 2002). READ MORE