Essays about: "green labeling"

Showing result 1 - 5 of 18 essays containing the words green labeling.

  1. 1. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

    University essay from Umeå universitet/Företagsekonomi

    Author : Maike Strube; [2022]
    Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

    Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

  3. 2. To be or not to be…green, that is the question

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

  4. 3. Exploring the effects of green certification labeling in online grocery shopping platform in China

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Yifei Wang; [2022]
    Keywords : Online shopping experience; Food purchase; Shopping history; Organic food; datauppsättningar; neurala nätverk; blickdetektering; texttaggning;

    Abstract : The global pandemic has impacted daily life significantly, particularly in China. Fears of the virus, in addition to stay-at-home policies made more and more people choose to shop online instead of going to a brick-and-mortar store. READ MORE

  5. 4. Farm to Fork Strategy - Impact on EU market participants

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Ekaterina Tarasova; [2022]
    Keywords : European Green Deal; Farm to Fork Strategy; Common Agriculture Policy; Law and Political Science;

    Abstract : The study examines one of the core elements of the European Green Deal - the Farm to Fork Strategy. It has a goal to translate the intentions and proposals of the Strategy into the business language and evaluate potential impacts for the agri-business and other value chain players like IKEA. READ MORE

  6. 5. The Influencing Factors of Consumers' Intention to Purchase Carbon Labeling Products—A Study based in Shanghai, China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hui Hsuan Wang; Zhao Yin Chen; [2022]
    Keywords : ;

    Abstract : China has established the carbon labeling system in 2009 to quantify the greenhouse gas emitted by the product in the manufacturing process in the purpose of achieving the goal of carbon neutral. To promote the carbon labeling system working on products, not only regulate producers, consumer preference will also have a significant impact on production and the establishment of a green supply chain. READ MORE