Essays about: "green marketing grid."

Found 2 essays containing the words green marketing grid..

1. 1. Green Marketing : An analysis of Green Marketing Campaigns

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Estefania Loewenberg; [2015]
   Keywords : green marketing; transparency; Patagonia; Klättermusen; green washing; green consumption; green marketing five “I’s”; green marketing three “C’s”; green marketing grid.;

   Abstract : This thesis presents the problem surrounding green marketing, which involves the lack of knowledge of green consumption by the consumer, and the threats of green washing from companies who present green marketing without achieving the green marketing criteria. An implementation of the green marketing theories in the cases of Patagonia and Klättermusen: green marketing five “I’s” and the green marketing three “C’s” was done in order to understand if the two companies fit the green marketing profile. READ MORE

3. 2. Gothenburg´s Image as a Tourism Destination

   University essay from Göteborgs universitet/Graduate Business School

   Author : Nan Chen; Hsin Hsin Pan; [2007-07-19T08:03:16Z]
   Keywords : destination image; Gothenburg; typical tourists; sport tourists; importance-performance analysis; image attributes; image branding;

   Abstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE