Essays about: "green marketing in business"

Showing result 1 - 5 of 61 essays containing the words green marketing in business.

  1. 1. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

    University essay from SLU/Dept. of Forest Economics

    Author : Sofia Andersson; [2023]
    Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

    Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

  3. 2. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  4. 3. Plantskoleproduktion utan torv : en inblick i torvfria plantskolor i Storbritannien

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Thorsten Joeris; [2022]
    Keywords : barkmull; containerodling; grönkompost; hållbar; kokosfiber; komposterad ull; odlingssubstrat; odlingssystem; torvmark; träfiber;

    Abstract : Torvmarker täcker ~3% av världens landyta och har sedan senaste istiden fungerat som en viktig kolsänka, som tar upp koldioxid (CO2) ur atmosfären. Ungefär 10% av torvmarkerna på jorden har dränerats, huvudsakligen för skogs- och lantbruk, samt till viss del för torvbruk. READ MORE

  5. 4. Are you as green as the Grinch - or is it just an illusion?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Persson; Linnea Svensson; [2022]
    Keywords : Attitude-behaviour gap; online consumer behaviour; green consumption; green marketing; green communication strategies; Business and Economics;

    Abstract : Thesis purpose: The purpose of this thesis is to reveal what critical factors affect the attitude-behaviour gap when consuming green apparel online, and what aspects in retailers’ green communication strategies are perceived to have an influence on performing green consumer behaviour online. Theoretical perspective: An own illustration of a theoretical framework has emerged from the reviewed literature. READ MORE

  6. 5. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Rupam Saha; [2022]
    Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

    Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE