Essays about: "green marketing mix"
Showing result 11 - 15 of 18 essays containing the words green marketing mix.
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11. From "win-win" to "lose-lose" : how neoliberalism undermines the sustainable city - a case study of Hamburg
University essay from Lunds universitet/LUCSUSAbstract : Throughout the last years, more and more cities around the world have integrated sustainability into their development goals to deal with today’s multiple environmental and social challenges. Simultaneously, an exploding strand of research stresses the potential of cities in a transition towards sustainability. READ MORE
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12. Internal and External factors that influence the ecotourists : A study on green consumer behavior, applied to ecotourism
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : .... READ MORE
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13. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector
University essay from FöretagsekonomiAbstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE
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14. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™
University essay from Avdelningen för ekonomiAbstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE
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15. Can Sustainability be a way of doing business? : The case of Cooperative group (UK)
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : This study is about Corporate Social Responsibility (CSR) strategy, sustainable thinking and practices at the Co-operative. The main focus had been the Food store of Co-op. The practices are assessed to see whether Co-op is doing business activities based on the pillars of ethical code of conduct that they have publically reported. READ MORE