Essays about: "green marketing research objectives"

Showing result 1 - 5 of 7 essays containing the words green marketing research objectives.

  1. 1. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aleksi Leino; August Rosén; [2020]
    Keywords : Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

    Abstract : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. READ MORE

  3. 2. Enforcing sustainable sourcing: A framework based on best practices

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Sergii Tkachenko; Kristina Rib; [2014]
    Keywords : Sustainable supply chain management; sustainable sourcing; green procurement; life cycle analysis; triple bottom line; best practice; environmental business practices;

    Abstract : Problem – Companies are increasingly focusing on sustainability issues in response to internal and external pressure. Research on sustainable performance of focal companies is vast; however there is a lack of guidelines for managing sustainability in extended supply chains. READ MORE

  4. 3. Marketing Sustainability in Charter Tourism : The Influence of Brands, Eco-Labels and their Combination on the Swedish Charter Tourist´s Decision Making

    University essay from Umeå universitet/Företagsekonomi

    Author : Anders Reje; Elena Dreger; [2014]
    Keywords : Charter Tourism; Sustainability Marketing; Eco-Tourism; Tourism Branding; Eco- Labelling; Co-Branding; Service Marketing; Consumer Decision Making; Conjoint Analysis;

    Abstract : Tourism as one of the biggest industries in the world has been changing continuously and rapidly. The publishing of the Brundtland Report in 1987 has accelerated the discussion about combining economic, social and environmental factors – the so-called triple-bottom line – in order to secure long-term sustainable living conditions on a finite planet for both business and society. READ MORE

  5. 4. A Fair Chance to Know It’s Fair : A study of online communication within the field of Fair Trade consumption

    University essay from Företagsekonomi

    Author : Sara Blomberg; Maria Busck; [2013]
    Keywords : Fair Trade consumption; Fair Trade; Fairtrade; ethical consumerism; qualitative content analysis; Facebook communication;

    Abstract : The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based purchasing decisions, and are guided by organisations’ ethical claims and by product labels. READ MORE

  6. 5. Aiming for a greener future : A study within green marketing strategy and subjective performance

    University essay from Institutionen för marknadsföring (MF)

    Author : Cecilia Alvén; Paulina Huhtilainen; [2013]
    Keywords : Green marketing strategy; GMS; environment; environmental; subjective performance; firm performance; sustainability;

    Abstract : As society’s concern for the natural environment has increased during the last decades, organizations worldwide have been forced to become more environmentally conscious. Just as it is considered important for organizations to take responsibility for the environmental consequences of their actions, sustainability has become a concept that is expected to become a moral obligation in the future. READ MORE