Essays about: "green marketing trends"

Showing result 1 - 5 of 6 essays containing the words green marketing trends.

  1. 1. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

  3. 2. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Josefin Håkanson; [2020]
    Keywords : user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

    Abstract : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. READ MORE

  4. 3. #Sustainable#Fastfashion : A qualitative study investigating social media as a channel for fast fashion companies to advertise sustainability

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Fritzell; [2018]
    Keywords : Fast fashion; Sustainable consumption; Social media marketing; Green marketing; Sustainable fashion; Sustainable advertisement; Social media advertisement; Generation Y;

    Abstract : The fast fashion companies are growing with their cheap and trendy clothing, promoting people to adapt to new trends and to consume. At the same time, many fast fashion companies have started to advertise sustainable strategies which are communicated though social media. READ MORE

  5. 4. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Danial Ahmad; David Magariños; [2017]
    Keywords : Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

    Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE

  6. 5. Biobaserat mervärde i förpackningsindustrin

    University essay from SLU/Dept. of Forest Products

    Author : Karl Berntsson; [2016]
    Keywords : biobaserat mervärde; grön prispremie; kvalitativa intervjuer; bio-based added value; green price premium; qualitative interviews;

    Abstract : I takt med att konsumenterna blir allt mer miljömedvetna har företag börjat intressera sig för att använda biobaserade material och produkter eftersom dessa anses mer miljövänliga och medför lägre utsläpp av växthusgaser. Det övergripande syftet med studien är att undersöka det biobaserade mervärdet hos biobaserade förpackningar och förpackningsmaterial. READ MORE