Essays about: "green social media marketing"

Showing result 1 - 5 of 9 essays containing the words green social media marketing.

  1. 1. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

    University essay from Göteborgs universitet/Graduate School

    Author : Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
    Keywords : Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. How do companies communicate sustainability through Online Platforms? : A multiple case study of three companies that perform sustainably.

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Judit Surribas; Marc Orozco; [2020]
    Keywords : Sustainability; Social Media; Communication; Green Marketing; Online platforms.;

    Abstract : Background: Online platforms have nowadays been more developed and used by the population. For this reason, companies use to share more information through them. Moreover, the interest in sustainability also increases by people. Therefore, companies are trying to communicate sustainability through different techniques and actions. READ MORE

  3. 3. Green considerations in a purchase process - An exploratory study considering environmentally concerned individuals

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Hultberg; Jesper Andersson; Dino Okic; [2020]
    Keywords : ;

    Abstract : Consumers decision-making regarding a product involves several cognitive steps in choosing a product over another, but this is not always a straightforward process, as consumers do not evaluate the alternatives in detail when purchasing low involvement products. This study aims to explore the purchase process of environmentally concerned individuals when purchasing green products, building on the question: What do environmentally concerned people consider in a purchase process? Since the environment is a hot topic today, the consumers should search for environmentally sustainable alternatives, however, that is not always the case. READ MORE

  4. 4. #Sustainable#Fastfashion : A qualitative study investigating social media as a channel for fast fashion companies to advertise sustainability

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Fritzell; [2018]
    Keywords : Fast fashion; Sustainable consumption; Social media marketing; Green marketing; Sustainable fashion; Sustainable advertisement; Social media advertisement; Generation Y;

    Abstract : The fast fashion companies are growing with their cheap and trendy clothing, promoting people to adapt to new trends and to consume. At the same time, many fast fashion companies have started to advertise sustainable strategies which are communicated though social media. READ MORE

  5. 5. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Malin Borg; Emma Hattenhauer; [2017]
    Keywords : Green Marketing; Consumers Perception; Green Consumerism; Trust Marketing; Green Terminology; Normative Language; Communication Channels; Transparency; Ecological Transparency; Muted Greening; Lean Green;

    Abstract : Abstract  Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017  Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson  Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. READ MORE