Essays about: "greenmarketing"

Found 3 essays containing the word greenmarketing.

  1. 1. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  3. 2. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Mahabubul Alam; [2021]
    Keywords : Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

    Abstract :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE

  4. 3. How to Go Green as aTelecommunication Companyin a Global Market

    University essay from Institutionen för geovetenskaper

    Author : Mohammed Rameez Ghauri; [2013]
    Keywords : Sustainable Development; Supply chain; Energy efficiency; Reporting; Design;

    Abstract : The issue of sustainability has gained significance in the past two decades or so particularly inthe business sector throughout the globe. Companies from various industries have inculcatedaspects of sustainability in their portfolios due to reasons ranging from stakeholder demandsto industry competition and profit. READ MORE