Essays about: "grocery industry"

Showing result 1 - 5 of 65 essays containing the words grocery industry.

1. 1. Corporate Foresight and its Role in Driving Innovation - A case study of the Swedish grocery industry and how they use corporate foresight in order to improve their innovation strategies

   University essay from Göteborgs universitet/Graduate School

   Author : Marcus Andersson; Jonas Dahlqvist; [2023-07-19]
   Keywords : Corporate foresight; strategic foresight; long-range planning; innovation; innovation strategies; innovation management; strategic management;

   Abstract : The world is constantly changing with factors that we partly can control and some that are outside of our control. Living in these complex systems demands tackling but also embracing uncertainty. The focus should not be on controlling the outcomes by narrow forecasts. READ MORE

3. 2. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Oskar Nordström; [2023]
   Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

   Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

4. 3. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

5. 4. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Magda Liljedahl; Ronja Svensson; [2023]
   Keywords : Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

   Abstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE

6. 5. Managing Financial Uncertainty: Swedish Grocers : A qualitative study of the impact of uncertainty on manager's financial decision-making process within Swedish grocery stores. 

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Matilda Wohlin; Maja Jacobson; [2023]
   Keywords : Financial Management; Uncertainties; Grocery Stores; Decision-making;

   Abstract : Background: Grocery stores in the retail industry, which are forms of Small and medium-sized enterprises, are particularly vulnerable to changes in the economic environment. This thesis examines how grocery store managers handle their financial management decision-making process in response to uncertainty. READ MORE