Essays about: "guerilla marketing thesis"

Found 1 essay containing the words guerilla marketing thesis.

  1. 1. Public attitudes towards the use of marketing and communication by global non-profit organizations

    University essay from Ekonomihögskolan, EHV

    Author : Daniel Ackermann; Tim Kruisman; [2007]
    Keywords : NPO; non-profit organization; non-profit; nonprofit; marketing; communication; guerrilla; guerilla;

    Abstract : Title: Public attitudes towards the use of marketing and communication by global non-profit organizations Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. READ MORE