Essays about: "guerrilla marketing"

Showing result 1 - 5 of 12 essays containing the words guerrilla marketing.

  1. 1. The influence of guerrilla marketing on consumers’ purchasing behavior

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Zeineb Tarek Jawad Al Fattal; Ismael El Rharbaoui; Amara Aldebe; [2021]
    Keywords : ;

    Abstract : Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui.  Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is . READ MORE

  3. 2. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE

  4. 3. Guerrilla Marketing : Eye catching activities online

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Robert Munkhammar; Ellen Andersson; Johan Gustafsson; [2014]
    Keywords : Online marketing; Guerrilla marketing; Ambient marketing; Ambush marketing; Viral marketing; The Millennials;

    Abstract : Previous studies already have shown high internet involvement by the Millennials, this study confirms that since the results show that the average person spend over 20% of their time awake being online. Theories also say that the attention of the Millennials is hard to get and when this study gave the results of the Millennials not showing any general interest towards online marketing they were confirmed. READ MORE

  5. 4. Selling Stories and Consuming Culture : The Connection between Literature and Marketing in Max Barry's Syrup (1999) and Jennifer Government (2003)

    University essay from Lunds universitet/Masterprogram: Litteratur - Kultur – Media; Lunds universitet/Engelska

    Author : Chloe Guenther; [2014]
    Keywords : Contemporary Literature; Marketing; Branding; Advertising; Blank Fiction; Max Barry; Syrup; Jennifer Government; Languages and Literatures;

    Abstract : Literature and marketing are closely connected. This statement might be considered surprising. This thesis, however, aims to explore this connection by applying an interdisciplinary approach anchored in both marketing and literary theory. The multifaceted nature of the relationship between the fields can be discussed from various angles. READ MORE

  6. 5. Guerrilla marketing : and its effects on consumer behavior

    University essay from Sektionen för hälsa och samhälle

    Author : Sandra Belić; Emelie Jönsson; [2012]
    Keywords : Guerrilla Marketing; Consumer Behavior; Brand Attitude; Brand Image; Purchase Intention; Word-of-Mouth;

    Abstract : As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing. READ MORE