Essays about: "harmed reputation"

Found 2 essays containing the words harmed reputation.

1. 1. (wh)Y Should They Care? : What motivates generation Y to accept a job at an organization with a harmed reputation?

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Stina Erlands; Elin Börjesson; [2017]
   Keywords : Generation Y; motivation factors; harmed reputation; employer branding;

   Abstract : With this study, the authors will examine what generation Y values the highest when applying, and accepting, a job. The study will also examine if this is something that changes if the organization has a harmed reputation. READ MORE

3. 2. To communicate or not to communicate : A case study of how corporate brands use corporate communication in order to rebuild a harmed corporate reputation.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Petra Ernberg; Anna Kihlberg; [2017]
   Keywords : Brand crisis; corporate brand; corporate identity; corporate reputation; CSR; corporate communication;

   Abstract : The shift from product- to corporate branding have resulted in a wider reach for organizations: containing both internal- and external stakeholders, that have resulted in that a corporate brand has to bear in mind of the importance of presenting itself as a cohesive brand throughout the different stakeholders. This in turn can be accomplished through corporate communication strategies. READ MORE