Essays about: "health care marketing management thesis"

Found 2 essays containing the words health care marketing management thesis.

1. 1. Medical Tourism : A study about motivational factors and the prerequisites for creating a competitive offer – with a Swedish perspective

   University essay from Institutionen för ekonomi och företagande

   Author : Nikolaos Christian Kyritsis Froelich; [2012]
   Keywords : Medical tourism; Push and Pull factors; Quality management; Product differentiation;

   Abstract : Medical tourism is a global emerging industry and is an important component of tourism., and operates on the basis of both individual and regional level. Medical tourism refers to a vacation that involves traveling across international borders to obtain a broad range of medical services. READ MORE

3. 2. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Per-Håkan Olausson; Carina Olausson; [2009]
   Keywords : health care marketing; marketing management; Uppsala University Hospital;

   Abstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE