Essays about: "healthism"

Showing result 1 - 5 of 6 essays containing the word healthism.

  1. 1. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Y Nhi Do; Georgia Kakaletri; [2023]
    Keywords : Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

    Abstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE

  3. 2. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Gisslar; Linnéa Sundman; [2021]
    Keywords : Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

    Abstract : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. READ MORE

  4. 3. Weight bias amongst health professionals on Instagram : A critical multimodal discourse analysis

    University essay from Högskolan i Halmstad/Akademin för hälsa och välfärd

    Author : Karin Gonzalez Johansen; [2020]
    Keywords : Communication; discourse analysis; social media; weight bias; weight stigma;

    Abstract : Weight bias and weight stigmatization are independent risk factors for poor health, and are brought up within health promotion, as focus areas when it comes to interventions targeting body weight (WHO, 2017; Pearl, 2018). Discourses within the society, can either reinforce weight bias and weight stigmatization towards people in larger bodies, or disrupt them. READ MORE

  5. 4. The recipe for a healthy lifestyle to an unhealthy population : A qualitative content analysis of exercise on Swedish morning tv

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Nathalie Lundahl; [2018]
    Keywords : Exercise; Health; Nyhetsmorgon; Morgonstudion; Qualitative Content Analysis.;

    Abstract : This study examines Swedish morning TV’s framing of the phenomenon of exercising. Morgonstudion in SVT, and Nyhetsmorgon in TV4, is the morning shows that has been investigated. READ MORE

  6. 5. Becoming a healthy subject : Discourses of healthism, gender and self-governance in two health magazines

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Amanda de Graaf; [2017]
    Keywords : ;

    Abstract : .... READ MORE