Essays about: "hedonic interaction"

Showing result 1 - 5 of 13 essays containing the words hedonic interaction.

  1. 1. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tino Tuomisto; Adrian Ringström; [2022]
    Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

    Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE

  3. 2. Empirical Study of the Impact of Green Certification on the Rental Income : Do Green Certifications Add Value to Office Buildings?

    University essay from KTH/Fastigheter och byggande

    Author : Alexander Köhler; Johan Rydholm; [2021]
    Keywords : Green Buildings; Sustainability; Green Certifications; Office Buildings; Rent Premium; Hedonic Price model; Rent Impact; Gröna Byggnader; Hållbarhet; Miljöcertifieringar; Kontorsbyggnader; hyrespremium; Hedonisk prismodell; hyrespåverkan;

    Abstract : The purpose of this study is to investigate whether or not green certificates have an impact on income-generating commercial buildings' rent compared to similar non-certified commercial buildings. In addition, evaluate if there exists a variation in the rent premium between the different certifications and if the rental premium increases with the distance from city center. READ MORE

  4. 3. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  5. 4. Referring to Referrals: The effects of human-app interaction and network externalities on the acceptance and use of referral recruitment mobile apps

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Thuy Vu; Hardwi Pinandityo; [2021]
    Keywords : referral recruitment; talent acquisition; HR tech; talent tech; technology adoption;

    Abstract : Employee recruitment has evolved from a business strategy to become a business necessity. Aided with the increased importance of technology in corporations, novel recruitment initiatives have started to emerge in the market as well, one of them being referral recruitment mobile applications. READ MORE

  6. 5. The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mira Miladinovic; Lara Drak Alsebai; Riad Samir Wakim; [2018]
    Keywords : Augmented Reality; Swedish Eyewear Industry; Retail; Smart Devices; Product Purchase Intention; Synsam;

    Abstract : Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. READ MORE