Essays about: "hedonic motivations"

Showing result 1 - 5 of 23 essays containing the words hedonic motivations.

  1. 1. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Keywords : sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Abstract : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. READ MORE

  3. 2. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  4. 3. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  5. 4. To shop or not to shop? : A study on consumers' motivation for visiting physical retail stores during Covid-19 and how it is justified

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Mathilda Sitar; Fredrik Sjöberg; [2021]
    Keywords : Generation Z; Hedonism; Justification; Neutralization theory; Utilitarianism;

    Abstract : Covid-19 has affected people’s lives due to the restrictions and recommendations. The Swedish public health authority urged the residents to abstain from being in indoor environments such as stores, therefore is the action seen as a misbehaviour. Meanwhile, city centres are dying, therefore are the consumers facing a difficult dilemma. READ MORE

  6. 5. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Gaddefors; Frida Tollqvist; [2021]
    Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

    Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE