Essays about: "hedonic value"

Showing result 1 - 5 of 93 essays containing the words hedonic value.

  1. 1. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

  3. 2. Is reaching for the whisky bottle justified? Examining the value of whisky and its inclusion in the optimal portfolio

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Gustaf Lugnegård; Hugo Freij; [2023]
    Keywords : Whisky; hedonic regression; convenience yield; portfolio theory; Business and Economics;

    Abstract : This study aims to evaluate whisky as an investment through two research questions: “What affects the value of whisky?” and “Should whisky be included in the optimal portfolio?”. The value of whisky is examined by constructing a hedonic regression using five hedonic attributes. Also, the convenience yield associated with whisky is examined. READ MORE

  4. 3. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Pavel Kerim; Marina Borrell; [2023]
    Keywords : co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

    Abstract : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. READ MORE

  5. 4. The Production and Characteristics of an Orange Fleshed Sweet Potato Yogurt

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Ariam Kunfu; [2023]
    Keywords : Sweet potato; fermentation; Ghana; yogurt; L. bulgaricus; S. thermophilus; food technology and nutrition; Agriculture and Food Sciences;

    Abstract : Yogurt is an ancient food, used for a better preservation of milk. Milk gets fermented by Streptococcus thermophilicus and Lactobacillus bulgaricus (lactic acid bacteria, LAB) which converts the lactose present in the milk to lactic acid. These probiotics support the microbial population balance of the gastrointestinal tract. READ MORE

  6. 5. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Gustav Sjöstedt; Sara Mannerford; [2023]
    Keywords : Veblen goods alternative assets traditional assets luxury watches hedonic pricing method hedonic characteristics regression analysis Sharpe ratio Treynor ratio CAPM Jensen’s alpha;

    Abstract : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. READ MORE