Essays about: "hedonism"
Showing result 1 - 5 of 16 essays containing the word hedonism.
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1. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
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2. Well-being in a World Ruled by Artificial Intelligence
University essay from Uppsala universitet/Filosofiska institutionenAbstract : The technological evolution of the past century has exceeded all expectations and would have been impossible to predict 100 years ago. The same might be true of trying to predict the outcome of today’s technological developments that are still in their early stages. READ MORE
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3. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE
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4. Abbey Hotel of Jumièges
University essay from KTH/ArkitekturAbstract : The project is about time and hierarchy, it’s a time vortex and a privileged paradise. The project is based on the ruin of abbey Jumièges, Normandy, France. The abbey has kept being destroyed and rebuilt during the past millennium and the architectural style is always changing through the time. READ MORE
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5. To shop or not to shop? : A study on consumers' motivation for visiting physical retail stores during Covid-19 and how it is justified
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Covid-19 has affected people’s lives due to the restrictions and recommendations. The Swedish public health authority urged the residents to abstain from being in indoor environments such as stores, therefore is the action seen as a misbehaviour. Meanwhile, city centres are dying, therefore are the consumers facing a difficult dilemma. READ MORE
