Essays about: "helena bengtsson"

Found 1 essay containing the words helena bengtsson.

  1. 1. The Importance of Relationships to become a Business Network Insider. Foreign micro-enterprises entering Shanghai

    University essay from Göteborgs universitet/Graduate School

    Author : Helena Bengtsson; Rebecca Skogsén; [2015-07-10]
    Keywords : Internationalization; Uppsala model; business network insider; business network position; relationships; social bonding; micro-enterprise; guanxi;

    Abstract : Abstract In a world that is shrinking with distant markets becoming more accessible and at a lower cost, this enables even smaller businesses such as micro-enterprises the opportunity to invest and establish abroad. In recent years there has been a rise in interest of business networking as a major part of the internationalization process regarding how a new business is to establish itself as a newcomer in a foreign market. READ MORE