Essays about: "hellen truong"

Found 1 essay containing the words hellen truong.

  1. 1. Bright Patterns as an Ethical Approach to Counteract Dark Patterns : A Closer Investigation of The Ethics of Persuasive Design

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Hellen Truong; Axel Dalbard; [2022]
    Keywords : Bright patterns; Dark patterns; Design ethics; Freedom of choice; Persuasive design; Transparency;

    Abstract : The purpose of this study is to explore the ethical dilemma in design that User Experience (UX) designers encounter in their workplace, consumers’ perception of ethics in bright patterns and dark patterns, and consumers’ decisions between bright patterns and dark patterns. The former aims to understand the reason behind the prevalence of dark patterns, while the latter aims to determine whether bright patterns are a potential ethical approach that designers can adopt in the future. READ MORE