Essays about: "hermès"

Showing result 1 - 5 of 11 essays containing the word hermès.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  3. 2. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  4. 3. Invisible Landscapes : Signs and Illusions in the Perfumery of Jean-Claude Ellena

    University essay from Uppsala universitet/Konstvetenskapliga institutionen

    Author : Victor Langer; [2023]
    Keywords : Perfumery; Semiotics; Olfaction; Jean-Claude Ellena; Hermès; Roland Barthes;

    Abstract : This study explores the potential of semiotics in the non-visual realm of perfumery, focusing on the work of French perfumer Jean-Claude Ellena. Utilizing Roland Barthes’ three levels of signification as a theoretical framework – as presented in his essay Rhétorique de l’image – it analyzes the linguistic, denotative and connotative aspects of three perfumes created by Ellena for the French luxury house Hermès: Un Jardin en Méditerranée, Un Jardin sur le Nil and Un Jardin Après la Mousson. READ MORE

  5. 4. Testing for verification and validation of an onboard orbit determination system exploiting GNSS : A nanosatellite application for HERMES-SP

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Clara Nermark; [2023]
    Keywords : Onboard orbit determination system; GNSS; nanosatellite; testing; verification and validation; Ombord banbestämning; GNSS; nanosatellit; testning; verifikation och validering;

    Abstract : When developing products for space, including nanosatellites, the verification and validation process is a mandatory part of any project conducted within the European space industry. Within such a process, testing is a method for verification and validation. READ MORE

  6. 5. Paradise on Earth? : A study on the role of race in the lived experiences of Afro-Brazilians

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Rozalina-Phébe Hermés; [2023]
    Keywords : Afro-Brazilians; racial identity; postcolonialism; intersectionality; discrimination; Brazil;

    Abstract : This thesis delves into the experiences of Afro-Brazilian university students and graduates uncovering the challenges they face in the realms of education, work, and identity. Through semi-structured interviews with ten Afro-Brazilian women in São Paulo, I explore the complex interplay of race, gender, and social status, shedding light on the multifaceted nature of oppression. READ MORE