Essays about: "high involvement product"
Showing result 1 - 5 of 72 essays containing the words high involvement product.
-
1. Designing a reactive feedback feature for end-users in web-based media software
University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronikAbstract : Customer feedback is essential for improving a company's products or services and increasing customer satisfaction. Despite its value, user involvement faces many challenges, such as low user motivation and feedback with missing context information. READ MORE
-
2. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
-
3. Status Mapping of tank to grave management of Low-GWP refrigerants.
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Refrigeration plays a vital role today in various residential, commercial, and industrial processes, requiring refrigerants to facilitate the cooling or heating processes. Over time, refrigerants have undergone significant changes to meet technological, social, environmental, and economic needs. READ MORE
-
4. From Streaming to Evoking That Extra Feeling
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE
-
5. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE