Essays about: "high-involvement decision-making"
Showing result 1 - 5 of 8 essays containing the words high-involvement decision-making.
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1. Country of Origin within the consumers' decision-making process
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE
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2. A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions How does product involvement influence consumer decision-making styles in Generation Y of Swedish nationals for the two selected products? To what level does the model proposed by Sproles and Kendall in 1986 now apply to the modern-day Generation Y in Sweden as they decide on both of the selected products? Purpose The purpose of this research undertaking was to discover and investigate the Swedish generation Y decision-making style and examine if there is a relation between product involvement and consumer decision-making style, and also to compare the extent to which the modern-day Generation Y in Sweden correspondence between age, location and product orientation not predicted by Sproles and Kendall in 1986. READ MORE
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3. Effective R&D Collaboration - Curing the Biopharmaceutical Industry's Ailing R&D Productivity. Sub: Fostering Absorptive Capacity and Knowledge Transfer in Early and Late Stages of Development
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The biopharmaceutical industry is undergoing a severe crisis with regards to its R&D productivity. While collaborations with various partners along the value chain have been a common practice for years and steadily increased in number, they have thus far been unable to contain the declining productivity. READ MORE
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4. TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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5. Green Race! A Conjoint Analysis in High Involvement Purchase Decision Process - In Context of Green Cars in Sweden
University essay from Handelshögskolan vid Umeå universitetAbstract : Environment and its conservation is one of the key issues across the globe these days. It is even more important in the Scandinavian region.Swedenis one of the leading pro-environment nations in the world when it comes to environment-friendly or green automobiles. READ MORE