Essays about: "high-involvement products consumer behaviour"

Showing result 1 - 5 of 6 essays containing the words high-involvement products consumer behaviour.

  1. 1. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE

  3. 2. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

  4. 3. The influence of and interaction between socialization agents in the child-consumers purchasing process.

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Dijana Rubil; Caroline Schöld; [2010]
    Keywords : Socialization agents; Influences; Internet; Virtual Communities; Child consumption; Consumer behaviour; Decision-making process; Habitus; High involvement products; adolescents;

    Abstract : In several years researchers have focused on identifying different socialization agents that influence the child consumer in the purchasing process. These studies have identified parents, friends and peers, television, role models, and different virtual communities as socialization agents. READ MORE

  5. 4. The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Tommy Grdic; Denis Celhasic; Lukas Özer; [2008]
    Keywords : High-involvement; Consumer behaviour; Traditional market; Online market; Internet;

    Abstract : Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges. READ MORE

  6. 5. Ingredient branding : In high involvement and high cost product categories

    University essay from Ekonomihögskolan, EHV

    Author : Stefan Birgersson; David Göransson; Mikael Swärdh; [2006]
    Keywords : Ingredient branding; consumer behaviour; involvement; risk perception;

    Abstract : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. READ MORE