Essays about: "high-involvementproducts"

Found 1 essay containing the word high-involvementproducts.

  1. 1. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oskar Hansson; Elin Åkesson; [2014]
    Keywords : Scent; Mixed method; High-involvement; Consumer Behavior;

    Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE