Essays about: "high-tech startups"

Showing result 11 - 12 of 12 essays containing the words high-tech startups.

1. 11. Cross-functional collaboration in high-tech startups pursuing the lean startup strategy

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elena Volkova; Kristin Holvid; [2013]
   Keywords : cross-functional collaboration; cross-functional integration; lean startup concept; marketing-engineering collaboration; high-tech startup;

   Abstract : The research presented in this thesis is focused on high-tech startups pursuing a strategy referred to as the "lean startup concept". In order for this concept to be effective, cross-functional collaboration between marketers and engineers is required. READ MORE

3. 12. Strategy Creation and Development of Young Entrepreneurs in High-Tech Startups

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tanja Woldenga; [2012]
   Keywords : Strategy Creation; Strategy Development; Effectuation; Causation; Exploitation; Exploration; Deductive Strategy Making; Inductive Strategy Making; Conventional Logic; Value Innovation Logic; Read Ocean Strategy; Blue Ocean Strategy; Business and Economics;

   Abstract : This paper attempts to describe how young entrepreneurs in high-tech startups frame strategic decisions. Furthermore it seeks to identify how different types of decisions/situations affect the application of different types of logics. Lastly it aims to explore how and why these frames change over time if they do. READ MORE