Essays about: "hofstede marketing"

Showing result 1 - 5 of 24 essays containing the words hofstede marketing.

1. 1. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

   University essay from Umeå universitet/Företagsekonomi

   Author : Chris Niklasson; Louis Olakunle Ogbere; [2024]
   Keywords : Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

   Abstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE

3. 2. The influence of institutional factors on the effectiveness of global product launch

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
   Keywords : global product launch; institutional factors; panel regression analysis;

   Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

4. 3. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Hala Tarabishi; [2022]
   Keywords : Sustainability; Perception of Sustainability; Consumer Behavior; Hofstede’s Cultural Dimensions; Electric Vehicle; Tesla;

   Abstract : Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. READ MORE

5. 4. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

   University essay from Umeå universitet/Företagsekonomi

   Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
   Keywords : ;

   Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE

6. 5. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Maria Zoi Damanaki; Michaela Kanaan; [2021]
   Keywords : Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

   Abstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE