Essays about: "hofstede questionnaire"

Showing result 1 - 5 of 22 essays containing the words hofstede questionnaire.

1. 1. Cross-Cultural communication in Ghana : Hofstede’s cultural dimensions impact Ghanaian’s purchase decision

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Issa Assi; [2022]
   Keywords : Ghana; Ghanian; Culture; Cultural; Cultural dimensions; Decision-making process; Cross-cultural Communication; Purchase decision;

   Abstract : Purpose: The article describes how cross-cultural communication might impact purchase decisions in the fourth stage of the decision-making process. It also examines how cultural value influences the Ghanaian consumer. The results and conclusions aim to help MNEs comprehend Ghanaian culture. READ MORE

3. 2. The Impact of Distance Work on Culture Development During an Era of Digital Transformation

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Nelli Nordlund; Thirimadura Mahesha Medhani Mendis; [2022]
   Keywords : distance work; digital transformation; digital maturity; cultural differences;

   Abstract : Companies are going through a phase that is called “Industrie 4.0” where the aim is to adapt their organization and culture toward the industrial revolution that is going on. There are multiple cultural aspects to look at while going into this process. READ MORE

4. 3. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Maria Zoi Damanaki; Michaela Kanaan; [2021]
   Keywords : Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

   Abstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE

5. 4. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
   Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

   Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE

6. 5. Accommodative and Exploitative Management Styles: A Perspective from a Gender Equal Society

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jakob Selander; Enyu Wen; [2020]
   Keywords : Management styles; Accommodative; Exploitative; Dark Triad; Hofstede; Masculinity; Femininity; Management; Business; Vinacke; Managerial; Business and Economics; Social Sciences;

   Abstract : This thesis introduces two management styles labeled “exploitative” and “accommodative” with their fundamental definitions derived from Brenner & Vinacke studies in the 1970’s. Three hypotheses regarding gender, success and age, with the main variable being a gender neutral society, are created and researched through the creation of a questionnaire with the help of statements from the MACH IV, PCL-R, the HR-frame and Hofstede’s masculinity and femininity theories. READ MORE