Essays about: "hofstede s cultural framework"

Showing result 11 - 15 of 33 essays containing the words hofstede s cultural framework.

  1. 11. Sustainable Chic : A cross-cultural study on Millennials' perception of sustainability and intended buying behaviour in the fast fashion industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Johansson; Vanessa Julianose; Lisa Winroth; [2017]
    Keywords : Cross-cultural; Fast fashion; Intended buying behaviour; Millennials; National culture; Perception of sustainability; Sustainability; Sustainable consumer behaviour;

    Abstract : Globalisation has led to a rising need for sustainable efforts, not least in the fast fashion industry which is associated with unsustainable procedures in order to meet consumers’ needs and desires. In the fast fashion industry, collections of ecological fabrics, fair working conditions as well as higher quality are examples of sustainable actions. READ MORE

  3. 12. CSR in Brazil : The impact of culture and values

    University essay from Stockholms universitet/Romanska och klassiska institutionen

    Author : Hanna-Kaisa Maaria Sainio; [2017]
    Keywords : CSR; Brazil; Hofstede’s cultural dimensions; GIFE Census; WVS;

    Abstract : CSR, Corporate Social Responsibility, is growingly being adopted in Brazilian companies and other organizations. The literature about the phenomenon suggests that in Brazil, like in many developing countries, the nature of CSR is strongly based on philanthropic culture for historical, political, and social reasons. READ MORE

  4. 13. Working Capital Management and National Culture : a Cross Country Study

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Katri Elo; Tuuli Tanska; [2016]
    Keywords : cultural impact; working capital management; working capital determinants; working capital efficiency; cash conversion cycle; international finance; cultural finance;

    Abstract : Earlier research illustrates that national culture influences financial decision making. In working capital management, the research has been limited and the various results regarding this relationship have been ambiguous. However research has been limited and the results can differ. READ MORE

  5. 14. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Jens Fredriksson; Henrik Rosenborg; [2016]
    Keywords : Marketing Communication; Ambush Marketing; Consumers’ attitudes; Sponsorship; Cultural factors;

    Abstract : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. READ MORE

  6. 15. The Heatex-Model - Multi-Cultural Business Process Development

    University essay from Lunds universitet/Teknisk logistik

    Author : Sebastian Persson; [2015]
    Keywords : Process; Business process management; Process mapping; Culture; Culture dimensions; Hofstede; Case-study; make-to-order manufacturing; Technology and Engineering;

    Abstract : Purpose: The purpose of this study is to develop a model for business process improvement that integrates national culture aspects to achieve sustainable performance improvement. Research questions: * How can national culture aspects be combined into a business process management model? * What is the difference between mapping methods? * How do they relate to each other and their intended scope? Research procedure: This project takes place from September 2014 to March 2015. READ MORE