Essays about: "hofstede s cultural framework"

Showing result 16 - 20 of 33 essays containing the words hofstede s cultural framework.

  1. 16. Think global, act local! A cross-cultural study of five Nutella websites on adaptation

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Ilaria Gioia; Levke Blaas; [2014-07-01]
    Keywords : ;

    Abstract : The aim of the present research is to analyse commercial websites of the same global brand from a cultural perspective looking for the presence of cultural patterns which might reflect marketers’ awareness for the need of cross-cultural adaptation. Through a qualitative content analysis of main pages of in total five Nutella websites addressing Germany, Italy, Sweden, Canada and Australia, this paper targets to investigate how a global brand adapts to local cultures and more specifically which similarities/differences can be found on its websites and how these can be related to the culture of each country. READ MORE

  3. 17. The Influence of Cultural Differences on the Business Analysis Process in Globally Distributed IT Companies : A case study of Turkey and Poland branches of an IT Corporation

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Serap Caliskan; [2014]
    Keywords : Cultural Differences; Business Analysis process; Requirement Engineering Process; Cultural Models; Globally Distributed Company;

    Abstract : Today, globally distributed software development is an unstoppable trend in Information Technology (IT) all over the world due to the benefits it provides such as cost benefits, time saving, accessing the large labor pool and available resources. However, globally distributed software companies face some issues in this regard. READ MORE

  4. 18. Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paul Monno; Da Zhi Xiao; [2014]
    Keywords : Mobile commerce; m-commerce; Technology Acceptance Model; TAM Adoption Behaviour; Cultural Difference.; Business and Economics;

    Abstract : Title: ‘Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia’ Research Question: 1. What are the differences between European and Asian consumer behavior of adopting m-commerce apps? 2. READ MORE

  5. 19. Female's Career Advancement in Tertiary Educational Field : University of Gävle and Guizhou University

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hong Liu; Ying Wang; [2014]
    Keywords : Cultural dimensions; Gender stereotyping; Glass ceiling; Opportunity; Networking; Self-confidence; Mentorship;

    Abstract : Aim: The aim of the study is to investigate the impact of national culture on female’s career advancement and different barriers that females may confront in University of Gävle and GuizhouUniversity   Method: Both qualitative and quantitative methods are employed in the current study. Qualitative data is collected by sixteen interviews including ten participants from University of Gävle and six participants from GuizhouUniversity. READ MORE

  6. 20. Eat the food, drink the booze and settle the deal! : A study of intercultural differences in China from a Swedish B2B perspective

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Nathalie Svedberg; Tim Svensson; [2014]
    Keywords : China; B2B; Business culture; Hofstede; Cultural diversities; Business relations;

    Abstract : Background: China is today regarded as Sweden’s most important business partner in Asia. Even if there are cultural differences between Sweden and China the intercultural distance has successively decreased. One of the reasons is the globalisation. Another reason is the consecutive development of Swedish-Chinese relations. READ MORE