Essays about: "hofstede s cultural framework"
Showing result 21 - 25 of 33 essays containing the words hofstede s cultural framework.
-
21. Captain of Leadership -How to cross international waters. A qualitative study of cross-cultural leadership.
University essay from Lunds universitet/Institutionen för psykologiAbstract : Det teoretiska ramverket för studie var GLOBE-studien, Hofstedes fyra dimensioner och Sveningssons och Alvessons förhållningssätt till ledarskap. Syftet var att undersöka den personliga upplevelsen hos Svenska ledare. Fokus var på hur kulturella faktorer påverkade ledarskapet när ledarna arbetade med ett utländskt team. READ MORE
-
22. Culture and Design in Web-Communication
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : Nowadays, e-marketing through websites is one of the most essential factors in presenting new products to the consumers and potential buyers. So an effective website should consider understanding of interconnected business environment and intercultural or cross-cultural differences while it is presenting a product to the globalized marketing atmosphere. READ MORE
-
23. South Korea's Public Diplomacy: A Cultural Approach : The Acquirement of Soft Power
University essay from Institutionen för samhällsvetenskaperAbstract : Public Diplomacy has been around for decades, in some parts of the world more than others. Despite that, research related to public diplomacy has mainly focused on approaches serving governments’ policy concerns. A large part of the research has also surrounded efficiency aspects: the level of impact culminating from public diplomacy activities. READ MORE
-
24. Dealing with Guanxi and Mianzi : Challening the Traditional Unifying Approach towards Culture
University essay from IHH, FöretagsekonomiAbstract : This paper will display a comparative analysis on how one culture is viewed, differently and similarly, by two other cultures, and how such perceptions impact on cross-cultural management. Hofstede’s (1980) studies on culture dimensions are incorporated substan-tially in the research, nevertheless, his assumption that culture is apprehended universal-ly will be refuted. READ MORE
-
25. Cultural adaptation of Unilever in Vietnam
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : The purpose of this study is to describe and analyze (1) how Vietnamese business culture resembles and differs from Unilever corporate culture, (2) what advantages and disadvantages are resulted from these similarities and differences, and (3) how the company made use of the advantages and overcome the disadvantages. This thesis also aims at (4) indicating some shortcomings in Unilever‟s adaptation strategy and providing some recommendations. READ MORE