Essays about: "hofstede"

Showing result 26 - 30 of 168 essays containing the word hofstede.

1. 26. Negative Attitude Towards AI and Its Relationship with the Cultural Dimension of Power Distance

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Sumanth Pinnaka; [2020]
   Keywords : power distance; Negative attitude towards AI; Hofstede’s cultural dimensions;

   Abstract : Earlier studies have focused on the relationship between negative attitudes towards AI and collective culture of the country (country of origin). These differences may be because of sizeable differences in the power distance index (PDI) on the population level between different countries. READ MORE

3. 27. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
   Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

   Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE

4. 28. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Emil Granath; August Carlander; [2020]
   Keywords : Culture; Consumer behavior; Message content; Legislation and Betting;

   Abstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE

5. 29. The Role of Organisational Culture in Shaping and Ensuring Information Security Compliance

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alisa Ilina; Michael Jenka; [2020]
   Keywords : cybersecurity; corporate culture; information security awareness; information security compliance; digital maturity; compliance intention factors; parochialism; Business and Economics;

   Abstract : Purpose: This bachelor thesis examines the impact of organisational culture on the adherence to Information Security (hereinafter IS) protocols (IS compliance) and the crucial factors leading to varying levels of consistency in information security awareness (hereinafter ISA) between organisational departments while considering the unique Swedish cultural qualities. Methodology: This thesis reaches its conclusion through a series of primary and secondary data collection procedures. READ MORE

6. 30. The effects of cultural differences on business communication : A study in OnlineFactory.asia

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Fanny Odell; Victoria Näsberg; [2020]
   Keywords : cultural differences; culture; communication; business communication; Hofstede; Shannon-Weaver model; negotiation; globalization; language barriers.;

   Abstract : Cultural differences have always been the ground to barriers within communication. Due to globalization this is becoming an increasingly important aspect of how business communication is done.  Therefore, there is a need for organizations to have the skillset to deal with the cultural differences that a cross-cultural business environment entails. READ MORE