Essays about: "hofstedes"

Showing result 1 - 5 of 27 essays containing the word hofstedes.

  1. 1. Gender Role Stereotypes in Toy Commercials : A Two-Country Comparison Based on the Level of Gender Equality

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Olivia Hanifan; Laura Kirchhausen; [2018]
    Keywords : Gender role stereotypes; toy commercials; gender equality;

    Abstract : A sample of 383 toy commercials aired on Nickelodeon Sverige were coded over the duration of two weeks concerning the type of toy, gender portrayal, number of children of both gender, the dominant kind of interaction, the dominant kind of setting and gender orientation. The results were then compared with findings from a previous study conducted in the United States that used the same method to determine a possible relationship between the way the commercials were designed and the two countries' levels of gender equality. READ MORE

  2. 2. The Effects of Corporate Culture. A Study of Three Swedish Multinational Corporations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Christian Ciucci; Victor Eriksson; [2017-08-29]
    Keywords : Culture; values; multinational corporation; ethics; decision making; shared;

    Abstract : Operating in a global environment carries with it a range of opportunities but also challenges.While organizations have their own unique culture, they must also be aware of and adapt to the norms of the environment in which they are operating. This study considers the effects of corporate culture in Swedish multinational corporations (MNCs). READ MORE

  3. 3. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

  4. 4. Brexit Attention, Cultural Differences and Stock Returns

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Yunxin Wang; [2017]
    Keywords : Brexit; Investor attention; Stock market; Cultural dimensions;

    Abstract : Around the news of Brexit, this paper studies the relationship between investor attention and the cross-sectional stock returns in four major stock markets in Europe - UK, Germany, France and Sweden. A negative relationship is found between the investor attention on Brexit and the aggregate stock market returns on average across countries, with the exception of Sweden. READ MORE

  5. 5. The impact of culture (individualism and collectivism) on identified multicultural group work challenges : A study at Linnaeus University

    University essay from Linnéuniversitetet/Institutionen för psykologi (PSY); Linnéuniversitetet/Institutionen för psykologi (PSY)

    Author : Shuangjie Ma; Stellah Njeru; [2016]
    Keywords : Multicultural group work; challenges; individualism; collectivism; cultural diversity; teams;

    Abstract : This paper aims to measure the kinds of challenges faced by multicultural studentgroups and the influence of culture (individualism and collectivism) on student'sperception of importance on each of the challenges discovered. A 19-item questionnairewas completed by students (N = 234) from different faculties including natural andsocial sciences at Linnaeus University, students were from 47 countries. READ MORE