Essays about: "hofstedes"

Showing result 11 - 15 of 47 essays containing the word hofstedes.

  1. 11. Swedish, Polish or Swolish? Cultural perceptions from a Swedish start-up expanding into Poland: A qualitative case-study examining cultural differences in a Swedish firm with a Polish office

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Max Knutsson; Anton Johansson; [2022]
    Keywords : Organizational culture; Culture; Perceptions; Cultural strategy;

    Abstract : Through a qualitative case study this thesis aims to answer how cultural differences are managed and interpreted in a tech start-up operating in two countries, Sweden and Poland. The case study examines the company Astros (fictitious name) and is based on 11 in-depth semi-structured interviews. READ MORE

  3. 12. A Bite of Odd : Innovation for exchange cultural values of Chinese offal

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Yuchen Ruan; [2022]
    Keywords : Cultural values; offal; food; Cultural stereotype; Cross-cultural communication; Awareness; Event and experience design;

    Abstract : Cultures are constantly interacting in the globalized world, and concerns of misunderstanding and prejudice against different cultural values have surfaced. People's perceptions of food are influenced by their cultural values. Offal is undoubtedly controversial in different cultures, they are viewed with distrust, disgust, or enjoyment. READ MORE

  4. 13. Transatlantic culture-carriers : A qualitative study on Swedish companies' organisational culture change in the United States

    University essay from Umeå universitet/Företagsekonomi

    Author : Emma Nydén; Lovisa Svensson; [2021]
    Keywords : Culture; Organisational culture; National culture; Culture change; Hofstede s cultural dimensions; Market entry; Leadership.;

    Abstract : All countries have their own national culture, with their own norms, beliefs, attitudes, and values. Every organisation in the world also has their own organisational culture, just like any other social group. Because of the increased globalization throughout the world, more companies are becoming multinational corporations. READ MORE

  5. 14. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Johansson; Erik Lindmark; [2021]
    Keywords : Shock advertisement; Hofstede s framework; culture; shock advertising; level of sex appeal; generational theory;

    Abstract : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. READ MORE

  6. 15. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
    Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

    Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE