Essays about: "hotel, communication problem"

Found 4 essays containing the words hotel, communication problem.

  1. 1. Using social marketing to trigger water saving behaviour in hotels - a case study of a towel programme in Greece

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Stephanie Wischner; [2014]
    Keywords : social marketing; water reduction; towel reuse; sustainable hotel management; Social Sciences; Earth and Environmental Sciences;

    Abstract : Water scarcity is one of the environmental issues, which societies face nowadays. The demand for water in popular tourist destinations, in areas that are already subject to limited natural water resources, compounds the problem. READ MORE

  3. 2. Loyalty Card Promotional Activity in Budget Hotel

    University essay from Institutionen för ekonomi

    Author : Fei Teng; [2010]
    Keywords : loyalty card; budget hotel; Swedish customer;

    Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE

  4. 3. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Andreas Mård; Patrick Jonasson; [2007]
    Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

    Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE

  5. 4. Are They Satisfied? : A Case Study within the Hotel Industry

    University essay from Internationella Handelshögskolan

    Author : Sabina Olsson; Linda Sunebrand; Anna Morén; [2006]
    Keywords : Job Satisfaction; Managerial Processes; Hotel;

    Abstract : This thesis is conducted in the context of the hotel industry. Every year, the hotel investigated in this thesis completes a job satisfaction survey. The survey is built upon several facets from which an overall job satisfaction is derived. READ MORE