Essays about: "hotel branding"

Showing result 1 - 5 of 7 essays containing the words hotel branding.

1. 1. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
   Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

   Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

3. 2. Employer Branding amongst Millennials in the Hospitality Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elena-Sophie von Rheden; Linda Dosekova; [2018]
   Keywords : employer branding; dis identification; Millennials; hospitality; Business and Economics;

   Abstract : The purpose of this study is to reveal and enable a deeper understanding and provide a more refined view on the intersections of employer branding, and (dis)identification, through the empirical focus on Millennials, based in the hospitality context. This is investigated by asking two research questions: “how is the employer brand presented to Millennials in Hotels International?” and “how is the employer brand perceived by Millennials in Hotels international?” This has given rise to a new framework that explicitly distinguishes between brand (dis)identification and organizational (dis)identification, and which is our main contribution to academic and corporate practitioners. READ MORE

4. 3. Designing a Bluetooth Speaker: A Collaboration with Orlo AB

   University essay from Lunds universitet/Industridesign

   Author : Martin Samuelsson; [2017]
   Keywords : Arts and Architecture; Technology and Engineering;

   Abstract : This report details the collaborative project between the Author, Zenit Design AB which is performed on behalf of the bluetooth speaker manufacturer, Orlo AB. The Project is divided in two parts, where the first aims to identify a new market where Orlo’s technical expertise will benefit the user in a unique way and the secondary part is about designing a speaker for the said market. READ MORE

5. 4. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
   Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

   Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE

6. 5. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
   Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

   Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE