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Showing result 1 - 5 of 10 essays matching the above criteria.
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1. Sharing Isn't Caring? : A Qualitative Study Focused on How Industry Incumbents Can Successfully Compete with Sharing Economy Businesses
University essay from Umeå universitet/FöretagsekonomiAbstract : Sharing economy businesses have increasingly began to inhibit the competitive landscape of many different industries. Their growth can be primary connected to general digitalization developments. At its core, the sharing economy concept is built around efficiently using excess resources. READ MORE
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2. Action to Catastrophe : A study on Post-Tsunami recovery of small businesses in Karon beach, Phuket.
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Tsunami action had resulted in negative impacts in many ways, it had resulted in great changes to coastal areas, especially in terms of physical change to the coastal landscape, affected on economy, loss of life and physical damage to property. After the devastation, hotel bookings in the island were dropped, people have lost their jobs and some small-scale tourism businesses have got the hardest time as well. READ MORE
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3. Response strategies of traditional firms indisruptive times. : A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. READ MORE
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4. Assessing the acceptability and applicability of best practice approach in hotels' recruitment and selection process
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Since best practice approach emerged and acquired legitimacy in the human resource field, prescriptive guidelines were introduced on how firms should conduct their recruitment and selection activities. The proponents of the model describe a structured process that could result in better recruitment, hiring and broader organizational outcomes. READ MORE
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5. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE
