Essays about: "hotel firms"

Showing result 6 - 10 of 10 essays containing the words hotel firms.

6. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)
Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE
7. Importance of Training in Hotel industry
University essay from Institutionen för naturvetenskap, miljö och teknik
Author : Shamim Ahammad; [2013]
Keywords : Meaning of training; importance of training; training methods and training models;

Abstract : The highly competitive environment in which businesses operate today requires a skilful workforce in every organisation in order to remain a successful player in the competitive game of the industry. One of the main problems which occur in the workplace is the lack of training. READ MORE
8. Rapid and safe international expansion - is it possible? The case of Rezidor Hotel Group : The global market has become broadened and diversified at great pace, leading to the increasing demand for hospitality business and in particular for hotel industry (Rutherford & O'Fallon, 2007, p.14). However, globalization not only creates opportunities for hotel firms but also changes their business environment into fierce battlefield. In order to be competitive in conditions of fierce international competition, hotel firms need to acquire international presence and recognition. Thus, hotel firms must apply wise strategies regarding its international expansion, which invigorates them to search for new locations in an effort to diversify service and increase their flexibility to guarantee their survival and sustain their development (Rodriguez, 2002).
University essay from Akademin för hållbar samhälls- och teknikutveckling
Author : Nguyen Thuy; Levan Asambadze; [2010]
Keywords : ;

Abstract : .... READ MORE
9. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
Author : Andreas Mård; Patrick Jonasson; [2007]
Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE
10. The Microeconomics of Fixed Costs and the Impact of Operating Leverage on US Lodging Stocks
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi
Author : Antoine Barbara; Daniel Carrasco-Terrazas; [2006]
Keywords : degree of operating leverage; hotel industry; variable-cost and fixed-cost; cost structure; corrected dynamic panel data; non-expected returns;

Abstract : In this paper, we developed on the topic of operating leverage and used it to analyze the hotel industry. Microeconomics provided the general framework to understand firm behavior, especially with respect to its cost-structure and how it evolves over time. READ MORE

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