Essays about: "hotel food thesis"

Showing result 1 - 5 of 6 essays containing the words hotel food thesis.

  1. 1. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nikki Wanderoy Göransson; Maria E Kibtia; [2018]
    Keywords : Relationship marketing; event marketing; customers; brands; customer-brand relationships; events; emotional; affective; cognitive; Relationsmarknadsföring; eventmarknadsföring; kunder; varumärke; varumärke-kund relationer; event; affektiv; kognitiv;

    Abstract : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. READ MORE

  3. 2. Desirable Competencies for Middle Managers in the Hospitality Industry

    University essay from Umeå universitet/Institutionen för geografi

    Author : Robert O. Nilsson; [2018]
    Keywords : Competencies; Competency Domain Model; Culture and Language; Hospitality Management; Middle Management.;

    Abstract : The purpose of this thesis was to gain an updated understanding of the needs of thehospitality industry, and the desirable competencies for middle managers. Most previous studieshave stated the importance of continuant research on desirable competencies to update hospitalityeducators and students. READ MORE

  4. 3. The (un)sustainability of  hotel breakfast buffets : Food and its potential to mitigate greenhouse gas emissions in the context of tourism

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Marlene Gube; [2016]
    Keywords : Tourism; food supply and consumption; breakfast buffets; greenhouse gas emissions; environmental sustainability; mitigation and adaptation strategies; FOODSCALE method; behaviour; social marketing;

    Abstract : Tourism and food are two sectors that have major impact on the environment, including the amount of global greenhouse gases (GHGs) they emit. The potential of the tourism sector to mitigate greenhouse gases through adaptation strategies of food supply and consumption at breakfast buffets in hotels is the major field of investigation in the current study. READ MORE

  5. 4. Hospitality and Sustainability A case-study and comparison of the sustainability work by hotels in the Gothenburg area

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emelie Björnefors; Louise Kjellsson; [2014-08-14]
    Keywords : Hotels; Hospitality; Sustainability; Environment; Gothenburg;

    Abstract : Background and problem: The growing worldwide tourism industry and its potential impact on the environment has become a hot topic within the global hospitality industry. There has been an increase in the consciousness of sustainability issues over the last decades amongst hoteliers and investors. READ MORE

  6. 5. User centered design of an Iphone application for women business travelers

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Rajalakshmi Neelam Jagadish; [2014]
    Keywords : ;

    Abstract : This thesis walks through the user centric design of an iphone application specific to a hotel service for women business travelers. It aims at providing the luxury of performing tasks such as remote hotel check-in/check-out, ordering food/transport/room services, emergency help, complaining services, order history and safety measures. READ MORE